Joy.

Designer & thinker fascinated with human behaviors and insights-driven decisions.

Currently, I’m a senior UX designer at Rogers Communication. I also co-organize and design at Startup4Chinese Meetup.

/Work

I believe human insights are the driver of purposeful products.

With the people in mind, I create purposeful design that connects businesses to the right audiences.

Citi Mortgage

/ UX Strategy

Optimize the mortgage experience for Citi, one of the Big Four banks of the United States.

Startup4Chinese

/Branding, Web

Co-host and design at the largest Chinese meetup community in Toronto.

Rogers

/Enterprise UX Design

Empowering call-center agents to sell it right. (Case study coming soon)

职行者 · The Executors

/Podcast

Hosting career podcast in Mandarin Chinese where I interview working professionals from major cities in China.

AirCari

/Product Design

Connecting international travellers with people looking for an affordable delivery.

TEDxSFU

/Web, Branding

Elevating conference experience by building an integrated digital platform for one of the world’s most forward-thinking brand.

Lidl China

/Web

Introducing a well-known German global supermarket chain to the Chinese market.

Leica M

/Product Design

Reimagining camera learning experience with Leica's prestigious M-series.

Z-Light

/Industrial Design

Creating comfort and flexibility to on-campus study space. (Case study coming soon)